HERE IS HOW I CAN HELP YOUR BUSINESS GROW

Digital marketing is the component of marketing that involves the use of Internet or electronic devices to attract customers. Digital marketing is done through digital channels such as social media, mobile application, content marketing or a search engine like google. Nowadays, Digital marketing is prevalent and is used instead of traditional marketing methods, like printed Ads or physical marketing. To execute it, one must form a proper plan or digital marketing strategy. As Digital marketing is in high demand, so people are opting for Digital marketing courses to become an expert in this field. If you are trying your hands on digital marketing for the first time then check out this article How to do digital marketing for a startup.

Learn the top skills possessed by professional Digital marketers :

Enhance copywriting skills: content writing and copywriting are the core of digital marketing. Your content should be relevant and compelling enough to convince the visitors to perform the task you desire. In digital marketing, content is used in many places such as emails, blogs, videos and ebooks. Check out this article Blogging tips to blog like a pro to improve your content writing skills.

 Focus on Search Engine Optimization (SEO) and Search Engine Marketing (SEM): No matter how good your content is, but it is of no use if people can’t find it. For driving traffic to your website, your content must have relevant keywords and must rank in the first page of Google.

 Develop Analytical Skills: In digital marketing, it is necessary to use a data analytics tool such as Google Analytics which helps to understand the behaviour of the audience and shape marketing strategy accordingly. Check out this article  Best digital marketing tools for competition analysis to know more about digital marketing tools.

 Work on Customer Relationship Management (CRM) skills:  It involves connecting with customers on a personal level and winning their trust. Work on your communication skills to persuade them easily.

Work on Design skills: people are attracted more to visual graphics and images rather than the text. In digital marketing, it is crucial to equip yourself with basic designing or photoshop skills to convey your message to the audience effectively.

Choosing digital marketing as a career path is beneficial because this field is rapidly growing. To keep pace with the growing demand, more and more qualified digital marketing professionals are recruited every year. Every company whether MNC or Small and Medium Enterprise or a Start up; B2B or B2C needs digital marketing. All you need to do is just work on your SEO, SEM, analytical and communication skills to get your dream digital marketing high salary job. To get more insights into digital marketing check out this article How to Start your Career in Digital Marketing as a Fresher.

• Yes, it is possible to learn digital marketing on your own. It is a field of study where your educational background doesn’t matter. You can even start from scratch and become an expert in digital marketing. At the end of the day, it doesn’t matter how many courses you take. You need to practice a lot to strengthen the concepts. Take two or three online courses to get familiar with the basics of digital marketing. Here are some of the best courses where you can get A to Z of digital marketing as well as social media marketing in few days:

  • Digital Marketing A to Z
  • Social Media Marketing Bootcamp.
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The digital marketing field is full of opportunities. The best part about digital marketing is that you can efficiently work from home. Besides taking up a job you can also be a consultant or a freelancer. You can open your own digital marketing agency too. In India, the average salary of a digital marketer for beginners/ freshers is about 3 to 4 lakhs per annum. The salary also depends on qualification, industry and location. There are various roles offered in the digital marketing profession, and the salary varies accordingly.

• Digital marketing manager – around 7.59 lakhs rupees per annum.
• PPC analyst – around 2.5-6 lakhs per annum.
• SEO analyst – around 2.2-8 lakhs per annum.
• Social media manager – around 5.6-10 lakhs per annum.
• Content marketing executive – around 2-4 lakhs per annum.
• Content marketing manager – around 6.5 to 10 lakhs per annum.

Here are a few things to keep in mind for starting a career in digital marketing with no experience.

• Learn the basics of digital marketing and get certification: To become a digital marketer, it is not necessary to have a university degree. Therefore, to prove your skills, it is essential to get a certification. Some of the certified courses are mentioned:

Digital Marketing A to Z

Social Media Marketing Bootcamp.

• Create an outstanding resume and LinkedIn profile: Before applying for a job, make sure you have a dynamic resume that consists of all your credentials related to digital marketing in a precise and straightforward manner.
• Join LinkedIn: LinkedIn is a professional community site where you can connect with experts from various fields that might increase your probability to get placed in your dream company. So it is good to keep your LinkedIn profile up to date.
• Enhance your Analytical skills: To become a successful digital marketer, it is essential to understand the basics of social media metrics and google analytics.
• Know the latest trends: Digital marketing is a field where you need to be versatile. To stay ahead in the game, make sure you are familiar with the trending issues, so it is a good practice to read the blogs and articles related to digital marketing. You can visit this blog to get knowledge of the latest digital marketing trends.

Digital marketing is important for business because :

• It is one of the best ways to boost sales and connect to a broader audience when compared to traditional marketing.
• For a small business, digital marketing is a cost-efficient method to generate profit.
• Digital marketing allows measurement with various analytical tools which can help optimize the existing marketing strategy.
• With digital marketing, you can interact with the audience personally, answer their queries which helps in building brand loyalty.
• Digital marketing can increase the traffic to your website by using digital marketing techniques such as SEO, SEM, content marketing, email marketing,  social media marketing and much more. Check out this article Top tool to champion digital marketing for business growth to know more about such techniques.

Anyone can learn digital marketing because it is not necessary to have a university degree to learn digital marketing. You can also learn digital marketing by reading blogs, books and other materials available in the market. But, to get a head start, it is necessary to get enrolled in the best digital marketing certified course. There are various digital marketing courses available, but prefer the ones taught by reputed digital marketing professionals. Here I have enlisted some of the best courses and books offered by the credible faculty of IIM Bangalore.

•  Digital Marketing A to Z
• Social Media Marketing Bootcamp.
• DIGITAL MARKETING by prof Seema Gupta from McGraw Hill.

With an increase in the number of internet users and adoption of technology digital marketing jobs are in demand. This industry is going to be worth $160 billion by 2025. It is growing at a rate of 30% every year. Due to these factors, job opportunities in digital marketing  are tremendous in India. Depending on your skills, there are various profiles in digital marketing that you may get hired for:

• Social media executive
• SEO analyst
• Content writer
• Campaign manager

Here are some of the methods enlisted to get clients :

• Create a website with an attractive landing page: To promote your services, it is necessary to have a website. Apart from it, you can display lucrative offers on your landing page to attract clients. Check out 13 tips to build a landing page that converts.
• Ask for referrals from existing clients: As your existing clients are already familiar with your services, so you can reach out to them to refer your services to someone else. You can ask for referrals from family members, past clients and your professional network.
• Increase your network: digital marketing is the field where it is necessary to have good networking. This can be done by being active on various social media platforms and answering queries of people. Moreover, you can attend conferences to meet new people and find new clients.
• Register your digital marketing agency: Once your Digital marketing agency converts into a private limited company or a registered company, you will be seen as trustworthy by clients.
• Partner with other agencies: you could partner with other businesses with adjacent niches as it will benefit all. For instance, a digital marketing agency could partner with a web designer to build a website.

Not at all! Learning digital marketing is not a difficult task, but the challenging part is to persuade customers to opt for your services. There are many digital marketing professionals as well as agencies as your competitors. Hence, you need to stand out in the crowd by acquiring a skill set different from others. You can quickly learn digital marketing from scratch by enrolling in good digital marketing courses under the supervision of renowned digital marketing professionals. These two courses are very good for learning digital marketing and social media marketing.

Digital Marketing A to Z Course

Social Media Marketing Bootcamp

Digital marketing is the need of the hour. As a result, many people worked hard and became top digital marketing professionals. Prof Seema Gupta is the top digital marketer blending academics with practice. She is a Professor of digital marketing at IIM Bangalore. She has a popular textbook on digital marketing which is used by colleges and universities as well as professionals. She has trained more than 10,000+ executives including CXOs, 500+ companies and has consulted with many companies. You can see her profile.

Sourav Jain is also one of the prominent Digital marketer, consultant, speaker and trainer. He was acknowledged by Global Youth Marketing Forum as ‘Top 25 social media professionals of India’.