Top 10 Digital Marketing Courses To Jumpstart Your Career And Business

Jumpstart your career and business by learning digital marketing. Find out top 10 courses in digital marketing in this article.

Before diving into courses in digital marketing, let us understand what digital marketing is. Advertising distributed through digital channels such as search engines, websites, social media, email, and mobile apps is digital marketing. The process of businesses endorsing goods, services, and brands through online media platforms is known as digital marketing.

Consumers rely primarily on digital tools to conduct product research. According to Think with Google marketing insights, 48 per cent of customers start their searches on search engines, while 33 per cent go to brand websites and 26 per cent go to mobile apps.

We may anticipate a steady expansion in the number of wearable gadgets available to customers in future. Forbes also predicts that in the B2B area, social media will become more conversational, video content will be polished for SEO purposes, and email marketing will become even more targeted.

Check out my video on how to start career in digital marketing as a fresher.

Today’s digital marketing covers significantly more public communication than just email and a website. Customers can interact with brands and enterprises in a variety of ways. There are 5 Ds in digital marketing. Let us examine each one of them.

1. Digital media

Separate, paid, owned, and created contact platforms, to reach and engage the public, such as ads, email, texting, search engines, and social media.

2. Digital device

Brands are viewed by the public when connecting with online sites and mobile apps, frequently through a range of linked devices such as smartphones, laptops, desktops, televisions, and gaming devices.

3. Digital channel

Many of these devices communicate with one another via a browser or a major platform or service application, such as Facebook (and Instagram), Google (and YouTube), Twitter, or LinkedIn.

Watch my video on social media strategy and planning.

4. Digital technology

Companies are constructing digital engagements from blogs and mobile apps, in-store kiosks, and email campaigns using marketing or martech stack technology.

5. Digital performance

Data collected by businesses about their customers’ profiles and interactions with them, which is governed by law in most countries.

Considering the burgeoning importance and complexity of digital marketing, it is recommended to take up a course to get upto speed.

Digital marketing courses

Following an online digital marketing training course is one of the best ways to learn digital marketing. An excellent course will assist you in quickly developing the abilities you’ll need to become a great digital marketer and advance your career and business.

Here is a list of the top 10 paid digital marketing courses available online alongwith their links for easy access-

1. A-Z Digital Marketing course by professor Seema Gupta (paid with certificate)

Introduction

Professor Seema Gupta’s course is one of the best courses in digital marketing in India. She is an ex-professor of IIM Bangalore and was a faculty at IIM B for 15 years, where she taught digital marketing. She has also instructed over 10,000 CXOs, professionals, students, and entrepreneurs from the world’s most prestigious companies.

If you want to learn digital marketing from an IIM professor this course is perfect for you. She has specially designed this course to help go-getters achieve their dreams. It comes with certificate on completion of projects.

Course details

• 70+ videos
• 10+ projects
• Membership of Facebook group for doubt clearing
• Email support for any doubt clearing

Topics covered by her-

• Hosting your website
• Email Marketing
• SEO Tips
• Google Ads
• Facebook Marketing
• Facebook Ads
• YouTube
• Youtube marketing
• Instagram and Influencer Marketing

Course duration

The course is self paced. Students take 1- 6 months to complete the course. It is recommended to apply the learnings in practice while doing the course for better internalization.

Learnings from the course

Following completion of the training, you will have the following abilities:

• Learn how to write clickable ads that generate over 1000 leads every day.
• You may implement SEO for your website and see a 100x increase in traffic while saving thousands of dollars.
• Discover how to create your own advertising strategy and techniques. 
• Learn how to do growth hacking to leverage Instagram and become an influencer.

You can access the course from here.

2. The Digital Marketing and Analytics programme ISB (paid with certification)

Introduction to the course

ISB’s Digital Marketing and Analytics programme will teach you how to analyze digital customer behaviour, create digital marketing strategies, and find in-demand metrics for measuring and optimizing ROI. This online course will guide and prepare you through the process of developing and implementing transformational digital marketing strategies and best practices. Prepare for a fulfilling career in digital marketing and analytics by learning solid and trustworthy digital marketing skills and techniques, especially in today’s ever-changing environment.

Course duration

The course duration is of 3 months

Learnings from the course

• To improve ROI, learn how to integrate digital marketing strategy with business objectives.
• Use a simulated environment to apply the principles of online advertising in a real-world setting.
• Gain actionable insights from industry-oriented curriculum and real-world case studies.
• Learn from top ISB teachers via recorded videos and live online sessions with Eruditus Program Leaders. 
• Receive a certificate from ISB.

3. ClickMinded Digital Marketing Course (Paid with Certification)

Tommy Griffith is a co-founder of ClickMinded. Tommy is a seasoned SEO consultant and trainer. He has worked as an SEO consultant for organizations such as Paypal and Airbnb. They provide a variety of online marketing courses that cover various marketing channels and a digital marketing course bundle that covers all you need to know to become a digital marketing expert.

Topics covered by them:

• Social Media Marketing
• Content Marketing
• Email Marketing
• Paid Advertising
• Sales Funnels
• Google Analytics
• Search Engine Optimization

You can access the course from here.

4. Udemy Digital Marketing Course- 12 in 1 (Paid with Certification)

Udemy is one of the mpst popular online learning platforms. They offer classes on various topics ranging from SEO to Google Ads and Sales, and they cover all aspects of marketing. Although the course includes a digital marketing certification, it is not free. The cost is $199, but you can buy it for less if you wait long enough. Create an account on Udemy, add the course to your wish list, then wait for the discount period to begin.

Topics covered by them-

• Market Research
• WordPress Setup
• SEO
• SEO Writing
• YouTube Marketing
• Google Ads
• LinkedIn Marketing
• App Marketing
• Email Marketing
• Google Analytics
• Social Media Marketing
• Facebook Ads

You can access the course from here.

5. Simplilearn Digital Marketing Specialist (Paid with Certification)

SimpliLearn offers a Digital Marketing course that covers a variety of Digital Marketing disciplines and tools. The Digital Marketing Specialist course is a premium course that costs $1,499 to take. The great thing about this course is that it includes walkthroughs of over 40 different digital marketing tools, so you’ll have a decent idea of which tools to employ in your digital marketing efforts by the end of it. It also prepares you to pass and get certified for Google Ads, Facebook, Google Analytics, and YouTube, in addition to this course.

Topics covered by them

• SEO
• Social Media
• Pay-Per-Click (Facebook and Google Ads)
• Conversion Optimization
• Web Analytics
• Content Marketing
• Email Marketing and Mobile Marketing

You can access the course from here.

6. Udacity Digital Marketing Course (Paid with Certification)       

Introduction to the course

Udacity’s Digital Marketing Nanodegree programme is another premier digital marketing training course. It teaches you about the main elements in digital marketing. This course differs from other online courses in that, in addition to the course material, you will have access to a technical mentor and a personal career coach, as well as career services. This is mainly important if you’re new to digital marketing and need someone to talk to about technical concerns or advice on advancing your career in the field. Of course, none of the following services is provided for free. You must pay a monthly fee of $399 to keep your access to the course materials and services.

Topics covered by them

• Online Marketing Fundamentals
• Content Strategy
• Social Media Marketing
• Social Media Advertising with Facebook Blueprint
• Search Engine Optimization (SEO)
• Search Engine Marketing with Google Ads
• Display Advertising
• Email Marketing
• Measure and optimize with Google Analytics

7. Professional certification in digital marketing by Wharton (paid with certification)

Introduction to the course

This edX Digital Marketing Certificate programme, created by world-renowned Wharton School marketing professors, teaches the most in-demand marketing skills today, including omnichannel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention. It assists students in becoming acquainted with new sorts of data (such as mobile data, search data etc.).

The curriculum consists of the following four courses, each of which should take about six weeks to complete.

The topics covered will be

• Digital marketing, social media and e-commerce (fundamentals)
• Marketing analytics- data tools and techniques
• Managing the value of customer relationships
• How to sell ideas, how to persuade others, and how to have your voice heard.

You can access the course from here.

8. Digital marketing specialization by the University of Illinois (Coursera) (paid with certification)

The University of Illinois created this Coursera Digital Marketing training programme. It’s a beginner’s specialization covering topics like digital marketing analytics, search engine optimization, social media marketing, and 3D printing in the modern digital marketing environment. It teaches how to think about digital marketing and how to put it into practice. Students learn the fundamentals of digital marketing through examples, principles and tools for digital product and service creation, distribution, promotion, and pricing.

The topics covered will be:

• Marketing in the digital world
• Digital analytics for marketing professionals-marketing analytics in theory
• Digital analytics for marketing professionals-marketing analytics in practice
• Digital media and marketing principles
• Digital media and marketing strategies
• Marketing in an analog world
• Digital marketing capstone

You can access the course from here.

9. Digital marketing masterclass 23 courses in 1 (udemy) (paid with certification)

This Udemy course is one of the most popular online digital marketing courses, which around 200,000 students have completed. With over 32 hours of video courses, a variety of publications, and more resources, it is a comprehensive course covering all digital marketing elements, including social media marketing, email marketing, content marketing, and much more. It takes a project-based approach and incorporates real-world case studies to teach concepts and strategies applied to real-world situations.

Topics covered by them are–

• Finding your target market
• Branding your business,
• Designing a website,
• Content and Paid marketing,
• Blogging and Copyrighting
• Search Engine Optimization
• Video marketing and YouTube
• Facebook pages and groups
• Facebook and Google Ads
• Retargeting with Facebook ads
• Social Media Marketing (Twitter, Instagram, Pinterest, LinkedIn),
• Periscope and other live streaming platforms, answering questions on Quora, Podcasting and more.

You can access the course from here.

10. Digital marketing nanodegree program (paid with certification)

Introduction to the course

The content and curriculum for the Digital Marketing Nanodegree programme are designed to accommodate eight (8) projects. Students should be able to complete the programme in three (3) months if they work 10 hours each week.

The Udacity reviewer network will evaluate each project. You will receive feedback, and if you do not pass the project, you will be required to resubmit it until it passes. This programme is for you if you want to start a successful career as a digital marketer and acquire the skills needed to conduct genuine advertising campaigns on key digital platforms, analyse and optimise the outcomes, and provide actionable insights based on your analysis.

Course duration

The course will be completed in 3 months (10 hours per week)

You can access the course from here.

In the twenty-first century, technology is driving business, and knowledge of Digital Marketing is a must-have. So, how important do you consider digital marketing to be? Let me tell you some reasons.

1. Has a diverse range of job opportunities.

Digital marketing is a rapidly growing technology, and statistics show that work opportunities in this industry will increase quickly. By the end of the year, it is expected to have created around 1,50,000 jobs.

One can also make a lot of money as a freelance Digital Marketer. Digital marketing is developing, which means there are several chances for both newcomers and seasoned professionals.

Watch my video on how to get jobs in digital marketing.

2. It’s simple to establish a new innovative idea.

Using commonly accepted channels such as YouTube, blog development, and affiliate marketing, you may quickly establish your project. These are all part of the digital marketing strategy. You’ll know where to spend more effort, which marketing channel to use to reach your target audience.

Enroll in the course on affiliate marketing here.

3. The digital sales funnel makes it possible to create leads.

Facebook, Instagram, LinkedIn, and many other social media networks are responsible for bringing quality visitors to your website. These apps can even help you promote your product. When visitors visit your website, they are likely to look around beyond the first page they see. You’ve probably lost this prospective consumer lead that you could have followed up on after they leave the website you landed them on.

4. Digital Markets make it easy to attract customers to your website.

There is no going back once you change your focus to Digital Marketing. Because establishing a website and informing your audience about your product/service is a time-consuming effort, Digital Marketing makes it simple! Digital marketing is critical for bringing new customers to your website.

5. Versatility

You’ll have a lot of exposure to a broad collection of abilities after you master the top competencies for the profession of Digital marketer. You become versatile as digital marketing includes diverse set of activities.

6. Digital Marketing is evolving

You’ll always find something new to study and follow in the realm of digital marketing. It will pique your attention and allow you to be more creative when building a marketing strategy. Whether you take the lead on these projects or not, it will help. Because a particular firm employs various specialists, you’ll most likely be collaborating with people from various backgrounds and techniques.

7. Aids you in staying one step ahead of your competitors

It’s essential to adjust Digital Marketing to your company’s needs. This allows you to learn more about your organization as well as the interests of your prospects. Even if you provide excellent content and have a well-designed website, you may not receive enough leads. This can be because of lack of knowledge about current market trends. You’ll have a hard time developing your strategy unless you keep up with current market trends and try to adapt them to your firm. As a result, Digital Marketing is one of the strategies to stay one step ahead of your competitors.

8. Certifications

A Digital Marketing Certificate can undoubtedly assist you in obtaining more significant career opportunities in this field. Additionally, 60% of workers believe that online credentials have aided them greatly in grasping this incredible technology.

Get a certificate course on social media marketing for yourself.

Conclusion

Digital marketing has developed significantly as a result of new technologies. With the advancement of new technology, the market approach has also transformed.

Digital marketing will make all of your cherished goals a reality in a short period of time.