NTHAWI YOMWE NDINGATANI KUTI NDITHANDIZA BWINO KUKULA KWAKO

Osangoyima pambali ndikuwona ena akupanga mamiliyoni! Lumikizani ndikupeza mwayi wotsatsa digito kuti mulowetse bizinesi yanu!

maphunziro

Phunzirani kutsatsa kwadijito kuchokera kwa Pulofesa wa IIM Bangalore ndikupanga ntchito yanu ndikukula bizinesi yanu!

Maphunziro Ogwira Ntchito Zamakampani

Limbikitsani Gulu Lanu kuti Lizikulitsa Kukula Kwanu Bizinesi. Lonjezerani Kutembenuka kwanu ndi ROI kangapo. Pezani Maphunziro kuchokera kwa Pulofesa wa IIM Bangalore. Yesani Zinsinsi Zanga Zaulere Mini Training!

kufunsira

Sakani Kukula Bizinesi Yanu mwa Kupeza Njira Yabwino Kwambiri kuchokera ku Pulofesa wa IIM Bangalore. Pezani Zidziwitso Zogwira Ntchito ndi Malangizo kuchokera kwa Katswiri. Yesani zaulere zinsinsi zanga za Pro Secrets Mini lero!

Ofesi

Lonjezerani Kutembenuka ndi ROI. Pezani Njira Zapamwamba Zomwe Mungagwiritsire Ntchito ku Agency yathu. Konzani Zolumikizana ndi Ma Media, Ntchito Zolipira, Kutsatsa Kanema ndi SEO Kukula!


Kodi ndingatani?

Nazi mayankho a mafunso ena a digito omwe mungakhale nawo!

Kodi ndimagawa bwanji bajeti yotsatsira digito?

Pezani zitsogozo za step-step-momwe zingagawire bwino momwe mungagwiritsire ntchito bajeti mwatsatanetsatane, zotsatsa za Facebook, kutsatsa malonda ndi ena.

Kodi ndimenya bwanji mpikisano wanga ndikukhala patsogolo pajika?

Pezani zida zamphamvu 9 kuti muvumbulutse njira zamakono za mpikisano wanu ndikuwongolera zanu.

Kodi ndingakwere bwanji bizinesi yanga ya e-commerce?

Pendani magwiridwe oyendetsa bwino a e-commerce ndikukulitsa bizinesi yanu.

Kodi ndimalengeza bwanji kwa makasitomala anga opindulitsa kwambiri?

Phunzirani momwe mungakulitsire phindu lanu poyang'ana makasitomala oyenera panthawi ndi malo.

Kodi ndimadziwa bwanji kutsatsa kwamavidiyo?

Samalani ndi njira 11 zosangalatsa izi kuti mupeze olembetsa ndi malingaliro ambiri.

Kodi ndimakulitsa bwanji ROI pakutsatsa kwa digito?

Nazi zida 10 zofunikira kwambiri zomwe ndi gawo lililonse la malonda a digito.

Kuzindikira Kwabwino Kwambiri, Njira Zabwino Kwambiri Komanso Kwabwino Kwambiri!

Maphunziro a Pulofesa Seema ndiwothandiza kwambiri. Zinandipatsa malingaliro komanso njira zabwino kwambiri zotsatsira digito zomwe ndikanatha  nthawi yomweyo ntchito yanga. Chifukwa cha pulogalamuyi ndinakwanitsa kuwonjezera ndalama zambiri za bizinesi yanga. Ndinatha kukopa makasitomala ambiri ndikukonzekera njira yotsatsira malonda a digito ndikupanga kubwezera kwakukulu pamsika. Ndingafotokozere mwamphamvu mapulogalamu ake mabizinesi ena.

Lakshyata Sharma
Woyang'anira Kutsatsa Channel, Western Digital

Zochitika Zodabwitsa ndi Kuzindikira Kwamtundu Wonse wa Kutsatsa Kwamagetsi!

Zinali zosangalatsa kwambiri kuchita ndi pulofesa Seema Gupta pa malonda a digito. Nditha kudzilimbitsa ndekha ndikumvetsetsa kwathunthu kutsatsa kwa digito. Ndaphunzira zambiri kuchokera ku kampeni, zitsanzo ndi maphunziro a milandu. Zinandithandizira kukulitsa ntchito yanga kutsatsa digito momwe ndimatha kugwiritsa ntchito zomwe ndikuphunzirazo  pantchito yanga ndikupeza zotsatira zazikulu bizinesi. Anthu ochulukirachulukira ayenera kugwiritsa ntchito ntchito zake kuti apeze digito popeza tsogolo lake ndi malonda a digito.

Nishanth Iyer
Woyang'anira Development Development, Charmboard / Ex - Practo

Zabwino Kwambiri pantchito yanga!

Zomwe aphunzira kuchokera kwa iye zandipatsa zabwino kwambiri pantchito yanga. Ndinatha kudumpha ndikuchita bwino kwambiri pazogulitsa ma digito a Key Result Madera. Maphunziro akuluwa adandithandizira kuyendetsa bizinesi ndikuchepetsa mtengo wopeza makasitomala. Ndamuyitanitsa kuti azithandizira anzanga komanso anzanga.

Tushar Singh
Woyang'anira wamkulu, Kutsatsa kwa Sky

Kuchokera pa cholembera cha Prof

Pezani Fresest, Unique, Insight Insights in Digital Marketing kuchokera kwa IIM Pulofesa KWAULERE. Athandizeni Kukula Bizinesi Yanu Yambiri. Amvera ku Blog ndikupeza Zolemba Zaposachedwa mu E-mail yanu sabata iliyonse.

Werengani zambiri

ONANI MABUKU ATHU

Pezani buku latsopanoli pamalonda a digito, lofalitsidwa ndi McGraw Hill. Malembawa amakhala ndi malingaliro azambiri zakugwiritsa ntchito, momwe amagwiritsidwira ntchito, maphunziro a zochitika ndi zitsanzo zokhudzana ndi Indian komanso dziko lonse lapansi. Ndimayamba kuchokera pazoyambira kwambiri pamutuwu ndikufikira pamitu yapamwamba monga kukhathamiritsa kugwiritsa ntchito, zotsogola za SEO, kuwongolera kampeni, kutsatsa kwapa media ndi zina zambiri.

FUNSANI

Poyeserera kwa okhazikika pa maphunziro ake, Prof. Seema amalembanso zomwe anzawo amaganiza pankhani yotsatsa, kutsatsa komanso kutsatsa. Zasindikizidwa m'magazini oyendetsa dziko lonse ndi mayiko pa malonda ndi kasamalidwe.

CASE STUDIES

Ndalemba zolemba pamakampani otsogola komanso aku India ngati chida chogwiritsa ntchito moyenera. Wolemba pa Harvard Business Publishing Portal.

MALO OGULITSIRA

Bwerani ndi ulendo wabwino ndi ine pomwe tikukambirana mitu yosangalatsa ndi yofunika muma webinar anga! Lumikizanani ndi ine kuchokera paliponse pomwe magawo anga azandalama. Mutha kulembetsa ma webinar anga omwe akubwera ndikupeza zojambulazo patsamba lonse lapaintaneti!

Pulogalamu yotsogola yamakedzana pa webusayiti wa digito

Kodi mukufuna kukwera bizinesi yanu?

Phunzirani Intaneti Marketing!

Prof. Seema Gupta ndi Pulofesa Wothandizira pa Digital Marketing ku IIM Bangalore. Ndi katswiri wophunzitsa kutsatsa ndi kulipira digito. Alinso ndi kampani yotsatsira digito ngati mufunika kuthandizira kukulitsa bizinesi yanu.

AKHRISTU OTI ASITITSE

Malonda amakampani omwe amatidalira

KUCHITA KWA MEDIA

Kukhalapo kwa Media

FAQs

Kutsatsa kwapa digito ndiye gawo la kutsatsa komwe kumakhudza kugwiritsa ntchito intaneti kapena zida zamagetsi kukopa makasitomala. Kutsatsa kwapa digito kumachitika kudzera munjira zadijito monga media media, kugwiritsa ntchito mafoni, kutsatsa kwazinthu kapena injini zosaka monga google. Masiku ano, kutsatsa kwapa digito kuli ponseponse ndipo kumagwiritsidwa ntchito m'malo mwa njira zamalonda zotsatsira, monga zotsatsa kapena zotsatsa. Kuti achite izi, munthu ayenera kupanga pulani yoyenera kapena njira yotsatsira digito. Popeza kutsatsa kwapa digito kukufunika kwambiri, chifukwa chake anthu akusankha maphunziro a Digital kuti akhale akatswiri pantchitoyi. Ngati mukuyesa manja anu kutsatsa kwa digito kwa nthawi yoyamba onani nkhaniyi Momwe mungapangire kutsatsa kwa digito poyambira.

Phunzirani maluso apamwamba omwe ali ndi otsatsa a Digital Digital:

Limbikitsani luso lolemba: zolembedwa zolemba ndi zolemba ndizo maziko a kutsatsa kwadijito. Zolemba zanu ziyenera kukhala zofunikira komanso zokakamiza zokwanira kutsimikizira alendo kuti achite zomwe mukufuna. Mukutsatsa kwadijito, zomwe zimagwiritsidwa ntchito m'malo ambiri monga maimelo, mabulogu, makanema ndi ma ebook. Onani nkhaniyi Malingaliro olemba mabulogu kuti alembe ngati pro kuti musinthe luso lanu lolemba.

 Ganizirani za Search Engine Optimization (SEO) ndi Search Engine Marketing (SEM): Ziribe kanthu momwe zinthu zanu zilili zabwino, koma sizithandiza ngati anthu sangathe kuzipeza. Poyendetsa magalimoto kutsamba lanu, zomwe mukuyenera kunena ziyenera kukhala ndi mawu ofunikira ndipo ayenera kukhala patsamba loyamba la Google.

 Khalani Maluso Akusanthula: Pakutsatsa kwadijito, ndikofunikira kugwiritsa ntchito chida cha analytics monga Google Analytics chomwe chimathandiza kumvetsetsa machitidwe a omvera ndikupanga njira yotsatsa moyenera. Onani nkhaniyi  Zida zabwino kwambiri zotsatsira kutsatsa kuti mudziwe zambiri pazida zotsatsa zama digito.

 Gwiritsani ntchito luso la Customer Relationship Management (CRM): Zimaphatikizira kulumikizana ndi makasitomala pamlingo wawo ndikupambana kudaliridwa kwawo. Gwiritsani ntchito luso lanu lolankhulana kuti muwathandize mosavuta.

Gwiritsani ntchito luso la kapangidwe: anthu amakopeka kwambiri ndi zithunzi ndi zithunzi m'malo molemba. Mukutsatsa kwadijito, ndikofunikira kuti mukhale ndi luso loyeserera kapena luso la zithunzi kuti mupereke uthenga wanu kwa omvera bwino.

Kusankha kutsatsa kwa digito ngati njira yantchito kumapindulitsa chifukwa mundawu ukukula mwachangu. Kuti zigwirizane ndi kuchuluka komwe kukukulira, akatswiri odziwa zambiri zamagetsi amalemba ntchito chaka chilichonse. Kampani iliyonse kaya ndi MNC kapena Small and Medium Enterprise kapena Start up; B2B kapena B2C imafuna kutsatsa kwama digito. Zomwe mukufunikira ndikungogwira ntchito pa SEO yanu, SEM, kulingalira ndi maluso olumikizirana kuti mupeze ntchito yakulipira digito yolipira kwambiri. Kuti mumve zambiri zakutsatsa kwama digito onani nkhaniyi Momwe Mungayambitsire Ntchito Yanu Mukutsatsa Kwama digito ngati Zatsopano.

  • Inde, ndizotheka kuti muphunzire nokha kutsatsa kwa digito. Ndi gawo lowerengera komwe maphunziro anu alibe kanthu. Mutha kuyamba kuyambira pomwepo ndikukhala katswiri pakutsatsa kwama digito. Kumapeto kwa tsikuli, zilibe kanthu kuti mumatenga maphunziro angati. Muyenera kuyeseza kwambiri kuti mulimbitse malingaliro. Tengani maphunziro awiri kapena atatu pa intaneti kuti mudziwe zoyambira zotsatsa zama digito. Nawa ena mwa maphunziro abwino kwambiri komwe mungapeze A mpaka Z kutsatsa kwapa digito komanso kutsatsa kwapa TV m'masiku ochepa:

    .

Malo otsatsa digito ali ndi mwayi wambiri. Gawo labwino kwambiri pakutsatsa kwama digito ndikuti mutha kugwira ntchito moyenera kuchokera kunyumba. Kuphatikiza pakupanga ntchito mutha kukhalanso mlangizi kapena freelancer. Mutha kutsegula kampani yanu yotsatsa yadigito. Ku India, malipiro apakati pamsika wotsatsa digito kwa oyamba kumene / atsopano ndi pafupifupi 3 mpaka 4 lakhs pachaka. Misonkho imadaliranso kuyenerera, mafakitale ndi malo. Pali maudindo osiyanasiyana pantchito yotsatsa digito, ndipo malipiro amasiyanasiyana malinga ndi izi.

Nazi zinthu zingapo zofunika kukumbukira kuyambitsa ntchito yotsatsa digito osadziwa chilichonse.

  • Phunzirani zoyambira zotsatsa zama digito ndikupeza chiphaso: Kuti mukhale wotsatsa digito, sikofunikira kukhala ndi digiri yaku yunivesite. Chifukwa chake, kuti muwonetse luso lanu, ndikofunikira kupeza chiphaso. Ena mwa maphunziro ovomerezeka adatchulidwa:

Kutsatsa Kwamagetsi A mpaka Z

Kutsatsa Kwapa Social Media.

  • Pangani kuyambiranso kwapadera ndi mbiri ya LinkedInMusanapemphe ntchito, onetsetsani kuti mukuyambiranso zomwe zili ndi zizindikilo zanu zonse zokhudzana ndi kutsatsa kwadijito molunjika komanso molunjika.
  • Lowani ku LinkedIn: LinkedIn ndi malo amtundu waukadaulo komwe mungalumikizane ndi akatswiri ochokera m'malo osiyanasiyana omwe angakulitse mwayi wanu kuti mukayike kampani yanu yamaloto. Chifukwa chake ndibwino kuti mbiri yanu ya LinkedIn ikhale yatsopano.
  • Limbikitsani luso lanu la kusanthula: Kuti mukhale wogulitsa bwino pa digito, ndikofunikira kuti mumvetsetse zoyambira zazinthu zapa media media ndi google analytics.
  • Dziwani zochitika zaposachedwa: Kutsatsa kwapa digito ndi gawo lomwe muyenera kuchita zambiri. Kuti mukhalebe patsogolo pamasewerawa, onetsetsani kuti mukudziwa zomwe zikuchitika, chifukwa chake ndichizolowezi chowerenga mabulogu ndi zolemba zokhudzana ndi kutsatsa kwadijito. Mutha kuchezera izi Blog kuti mudziwe zamakedzedwe aposachedwa kwambiri otsatsa digito.

Kutsatsa kwapa digito ndikofunikira pabizinesi chifukwa:

  • Ndi njira imodzi yabwino kwambiri yolimbikitsira malonda ndi kulumikizana ndi gulu lonse poyerekeza ndi kutsatsa kwachikhalidwe.
  • Kwa bizinesi yaying'ono, kutsatsa kwama digito ndi njira yotsika mtengo yopangira phindu.
  • Kutsatsa kwapa digito kumalola kuyeza ndi zida zingapo zowunikira zomwe zingathandize kukhathamiritsa njira zomwe zilipo kale zotsatsa.
  • Ndi kutsatsa kwadijito, mutha kulumikizana ndi omvera panokha, kuyankha mafunso awo omwe amathandiza pakupanga kukhulupirika kwamtundu.
  • Kutsatsa kwapa digito kumatha kukulitsa kuchuluka kwa anthu obwera kutsamba lanu pogwiritsa ntchito njira zotsatsira monga digito, SEO, SEM, kutsatsa, kutsatsa maimelo, kutsatsa kwapa media media ndi zina zambiri. Onani nkhaniyi Chida chapamwamba chotsatsira kutsatsa kwadijito pakukula kwamabizinesi kuti mudziwe zambiri za malusowa.

Aliyense atha kuphunzira kutsatsa kwa digito chifukwa sikofunikira kukhala ndi digiri yaku yunivesite kuti muphunzire kutsatsa kwa digito. Muthanso kuphunzira kutsatsa kwa digito powerenga mabulogu, mabuku ndi zina zomwe zikupezeka pamsika. Koma, kuti muyambe mutu, ndikofunikira kuti mulembetse maphunziro apamwamba otsimikizika otsatsa digito. Pali maphunziro osiyanasiyana otsatsa digito omwe akupezeka, koma kondani omwe amaphunzitsidwa ndi akatswiri odziwa zamalonda. Apa ndalembetsa maphunziro ndi mabuku abwino kwambiri operekedwa ndi bungwe lodalirika la IIM Bangalore.

Ndi kuchuluka kwa ogwiritsa ntchito intaneti ndikukhazikitsa ukadaulo ntchito zotsatsa digito zikufunika. Makampaniwa apita akhale ofunika $ 160 biliyoni pofika 2025. Ikukula pamlingo wa 30% chaka chilichonse. Chifukwa cha izi, mwayi wogulitsa pakampani yapa digito ndiwodabwitsa ku India. Kutengera luso lanu, pali mbiri zingapo zotsatsa zama digito zomwe mungalembedwe:

  • Atsogoleri azama TV
  • Wofufuza SEO
  • Wolemba nkhani
  • Woyang'anira kampeni

Nazi zina mwa njira zomwe zalembedwera kuti zithandizire makasitomala:

  • Pangani tsamba lawebusayiti lokhala ndi tsamba lokhazikikaKuti mupititse patsogolo ntchito zanu, ndikofunikira kukhala ndi tsamba lawebusayiti. Kupatula apo, mutha kuwonetsa zopindulitsa patsamba lanu lofikira kuti mukope makasitomala. Onani Malangizo 13 omanga tsamba lofikira lomwe limasintha.
  • Funsani kutumizidwa kuchokera kwa makasitomala omwe alipo: Popeza makasitomala anu omwe adalipo kale akudziwa bwino ntchito zanu, mutha kuwafotokozera kuti atumize ntchito zanu kwa wina. Mutha kufunsa kuti mutumizidwe kuchokera kwa abale anu, makasitomala akale ndi netiweki yanu.
  • Lonjezerani netiweki yanu: kutsatsa kwadijito ndiye gawo lomwe pamafunika kukhala ndi malo ochezera a pa Intaneti abwino. Izi zitha kuchitika pokhala otanganidwa pamawayilesi osiyanasiyana azankhani komanso kuyankha mafunso a anthu. Komanso, mutha kupita kumisonkhano kukakumana ndi anthu atsopano ndikupeza makasitomala atsopano.
  • Lembetsani kampani yanu yotsatsa ndi digito: Gulu lanu lotsatsa posintha kukhala kampani yopanda anthu wamba kapena kampani yolembetsa, mudzawona kuti makasitomala anu ndi odalirika.
  • Wothandizana nawo mabungwe ena: mutha kuyanjana ndi mabizinesi ena ndi ma niches oyandikira chifukwa apindulitsa onse. Mwachitsanzo, kampani yotsatsa ndi digito imatha kulumikizana ndi wopanga masamba awebusayiti.

Ayi konse! Kuphunzira kutsatsa kwadigito si ntchito yovuta, koma gawo lovuta ndikunyengerera makasitomala kuti asankhe ntchito zanu. Pali akatswiri ambiri otsatsa digito komanso mabungwe omwe akupikisana nawo. Chifukwa chake, muyenera kudziwonekera pagulu pakupeza luso losiyana ndi ena. Mutha kuphunzira msanga kutsatsa kwadigito kuchokera pachiyambi polembetsa maphunziro abwino otsatsa digito moyang'aniridwa ndi akatswiri odziwika bwino otsatsa digito. Maphunziro awiriwa ndiabwino kwambiri pophunzira kutsatsa kwama digito komanso kutsatsa kwapa TV.

Kutsatsa Kwama digito A mpaka Z Course

Kutsatsa Kwama Media Media Bootcamp

Kutsatsa kwapa digito ndikofunikira kwa oralo. Zotsatira zake, anthu ambiri adagwira ntchito molimbika ndikukhala akatswiri odziwika bwino otsatsa digito. Prof Seema Gupta ndiye msika wodziwika bwino kwambiri wophatikiza akatswiri pamaphunziro. Ndi Pulofesa wotsatsa zama digito ku IIM Bangalore. Ali ndi buku lodziwika bwino lotsatsa zama digito lomwe amagwiritsidwa ntchito ndi makoleji ndi mayunivesite komanso akatswiri. Waphunzitsa oyang'anira oposa 10,000+ kuphatikiza ma CXO, makampani 500+ ndipo adafunsira makampani ambiri. Mutha kuwona mbiri yake.

Sourav Jain ndi m'modzi mwa otsatsa odziwika bwino a Digital, mlangizi, wokamba nkhani komanso wophunzitsa. Adavomerezedwa ndi Global Youth Marketing Forum ngati 'Opambana 25 akatswiri azama TV aku India'.

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Sungani bizinesi yanu!

Lowani patsamba lathu la imelo kuti mulandire maphunziro a digito aulere aulere. Fufuzani mwachangu ntchito yanu yapaintaneti. Lowani tsopano. Ndiulere!

Sungani bizinesi yanu!

Lowani patsamba lathu la imelo kuti mulandire maphunziro a digito aulere aulere. Fufuzani mwachangu ntchito yanu yapaintaneti. Lowani tsopano. Ndiulere!