CASE STUDIES

  • Seema Gupta ndi Menaka Rao (2018). "Videocon DTH: Kujambula Pakanema," HBSP Case IIMB 677 yolembetsedwa ndi kufalitsa Harvard. ·
  • J. Ramachandran ndi Seema Gupta (2016). "Gulu la DDB Mudra: Kukula Kwa Kusintha," Nkhani ya HBP IMB 569-570 yolembetsedwa ndi Harvard.
  • Gupta, S. (2015) "Volkswagen India: Das Auto Digitally," Nkhani ya IIMB No. IIMB513 yolembetsedwa ndi Harvard.
  • Gupta, S. (2014). "Dainik Bhaskar Gulu: Kukula Okukulira," Nkhani ya IIMB No. IIMB461 yolembetsedwa ndi Harvard.
  • Gupta, S. (2013) "Nielsen: Kafukufuku Wamsika wa Pantene," Mlandu wa IIMB No. IMB419 adalembetsa ku Harvard.
  • Gupta, S. (2013) "Volkswagen ku India," Mlandu wa IIMB No. IMB443 adalembetsa ku Harvard.
  • Gupta, S. ndi Mahadevan, B. (2011) "Indcoserve: Stirring Up," Wopambana pa ISB-IVEY Case Competition 2011, Case IIMB No. IMB345 yolembetsedwa ku Harvard.
  • Gupta, S. (2011) "Coke-Pepsi: Kuchokera Padziko Lonse Kutsatsa Kwaku India," Mlandu wa IIMB Nambala IMB387 yolembetsa ku Harvard.
  • Ramachandran, J. ndi Gupta, S. (2010) "The Park Hotels: Designing Experience," IIMB Case No. IMB373 yolembetsedwa ku Harvard. Wopambana wa EFMD 2011 Award.
  • Gupta, S. (2011) "Bosch ku India," Mlandu wa IIMB No. IMB409 adalembetsa ku Harvard
  • Gupta, S. Mishra, K ndi Maheshwari, A. (2013) "Procter & Gamble India: Gap in the Product Portfolio," IIMB Case No. IMB433 yolembetsedwa ku Harvard.

PEMPANI ZOFOTA

  • Gupta, S; Gupta, T. ndi Shainesh, G. (2018) Kuyenda Kuchokera pa Kukhulupirika ku Pulogalamu mpaka Kukhulupirika Kwa Kampani, Kuwunika Kwa IIMB, Vol 30, Issue 3, masamba 191-284.
  • Gupta, S. ndi Gupta, T. (2017) Kuphatikizidwa ndi Zomwe Zachitika: Njira Yopita Ku Kukhulupirika Kwa Brand, Indore Management Journal, Vol 9, Kutulutsa 2, Masamba 1-16.
  • Gupta, S. (2016) â € œNew Perspectives on Communication of Change in Corporate Identity, â € IIMB Management Review, Vol 28 (2).
  • Maity, M. ndi Gupta, S. (2016) Zotsatira Zosiyanasiyana za Kukhala Wokhulupirika pa Umembala Pa Ubale Pakati pa Kutsatsa Kogwira Ntchito ndi Kukhulupirika Kwa Brand, Journal of Marketing Theory and Practice, Vol. 24, Issue 4, Masamba 462-481.
  • Gupta, S., Maity, M. ndi Pandey, S. (2014) "Sponsor, Ambusher ndi Ena: Consumer Response to the Three Strategies," Vikalpa.
  • Gupta, S., Maity, M. ndi Pandey, S. (2014) â € œSponsor, Ambusher ndi Ena: Kuyankha Malingaliro Amitundu Atatu awa, â € Vikalpa, Vol 39 (1).
  • Gupta, S. (2012) "Kulimbana ndi Nkhondo Yotsatsa," Journal of Indian Business Research, Vol. 4, Nkhani 2.
  • Gupta, S. (2012) "Kudalirana Kwadongosolo Pakati pa Zogulitsa Zogulitsa ndi Njira Zamalonda," Journal of Indian Business Research, Vol. 4, Nkhani 3.
  • Gupta, S. (2011) "Kupititsa patsogolo Ntchito Yolumikizana ndi Makampani: Njira Yoyeserera", Corporate Reputation Review, Vol. 14, Na. 2, masamba 114-132.
  • Gupta, S. (2007) "Professionalism in Indian Public Relations and Corporate Communications: An Empirical Analysis", Kuwunika Kwaubwenzi Pagulu, Vol. 33, Na. 3
  • Gupta, S. (2003) "Kutsatsa Mwambo: Zovuta ndi Zovuta", Kuwunika kwa IIMB Management, Vol. 15, Na. 2

MALANGIZO

  • Rakesh Mallipeddi, Ramkumar Janakiraman, Subodha Kumar ndi Seema Gupta (2017). â € œKusinthika kwa Sentiments ya Social Media Yopangira Zida Zamunthu payekha: Umboni wochokera ku Chisankho cha India, â € MUMODZI wa Msonkhano pa Information Systems and Technology (CIST), Okutobala 21 mpaka 22, Houston. Â ·
  • Gupta, S, Gupta, T ndi Shainesh, G. "Kuyambira pa Kukhulupirika Kwa Pulogalamu Kufikira Kukhulupirika Kwa Makampani," msonkhano wapadziko lonse wa 14th wa Management & Marketing, Athens Institute for Education and Research, 27-30 Juni, 2016, Athens, Greece. ·
  • Rakesh Mallipeddi, Ramkumar Janakiraman, Subodha Kumar ndi Seema Gupta (2015) â € œUkusintha kwa Social Media Sentiments for Brands aanthu Pabizinesi: Umboni wochokera ku India Election, Production and Operations Management Society (POMS) Msonkhano Wapachaka, Meyi 8 € , Washington, DC. Â ·
  • Gupta, S., Gupta, T. ndi Shainesh, G. â € œInvolvement with Experience: activate theImpact of Brand nakho on Brand Attitude and Loyalty.â € Woperekedwa pamsonkhano wa Emerging Markets 2015 mu Januware 20-22, 2015 ku IMT Dubai  ·
  • Maity, M. ndi Gupta, S. â € œThe Medi Medi Effence of Loyalty Program Umembala pa Ubwenzi pakati pa Kutsatsa ndi Kukhulupirika.â € Ikuperekedwa pa Msonkhano Wapadziko Lonse wa IIM Lucknow m'Misika ndi Malonda Akubwera, Januware 9-11, 2014.
  • Gupta, S., Maity, M. ndi Pandey, S. â € œSponsor, Ambusher ndi Ena: Kuyankha kwa Makasitomala ku Ma Strategies atatuwa. Amawonetsedwa ku Msonkhano Wapadziko Lonse wa IIML pa Kutsatsa Pakuwonetsa tsogolo la Kafukufuku pakugulitsa Uchumi Wotukuka : Kuyang'ana Zakutsogolo, ku IIM Lucknow Noida campus, Januware 13-14, 2012.
  • Gupta, S. â € œBosch Ltd: Kusamukira ndi Kumanga Chizindikirochi, â € Ikuperekedwa pamsonkhano wapadziko lonse wa 13th ku Corporate Rephund, Image ndi Identity ku Amsterdam, Meyi 28-30, 2009
  • Gupta, S. â € œKulumikizana kwa maofesi: Njira yoyeserera, yomwe idaperekedwa pamsonkhano wapadziko lonse lapansi pa â € œCorporate Replication, Identity and Competitivenessâ € ku Beijing, China, Meyi 29-Juni 1, 2008
  • Pandey, S ndi Gupta, S. â Kupangira Sponsor-Chochitika cha Brand Personality Fit ndi Mgwirizano Wake ndi Kukumbukira ndi Kuzindikiridwa.â € Ikuperekedwa pamsonkhano wachitatu wa AIMS International, wopangidwa ndi Association of Indian Management Scholars ndi Indian Institute of Management, Ahmedabad, IIM Ahmedabad, Janurary 1-4, 2006.
  • Gupta, S. â € œUkugwira bwino ntchito kwa ICC World Cup 2003 Sponsorship Vis-Ã -vis Ambush Marketing.â € Yoperekedwa pamisonkhano yachitatu ya AIMS International Conference, yokonzedwa ndi Association of Indian Management Scholars ndi Indian Institute of Management, Ahmedabad, IIM Ahmedabad, Janurary 1-4, 2006.
  • Gupta, S. "Luso pantchito yolumikizana ndi anthu & kulumikizana kwamakampani: Kuwunika kotsimikizira." Wofotokozedwa pamsonkhano wapadziko lonse wonena kuti "Mbiri Yodziwika, Kudziwika ndi Mpikisano" yomwe idakonzedwa ndi Reputation Institute, Madrid, Spain, Meyi 19-22, 2005
  • Otenga nawo mbali pa â € œBrand Conclaveâ € yokonzedwa ndi CII ndikuyendetsedwa ndi Al Ries ndi Laura Ries, 2003
  • Anatenga nawo gawo ku Adasia, msonkhano wapadziko lonse wotsatsa, ku Jaipur, 2003
  • Anatenga nawo gawo pamsonkhano wa â € œMagawo atsopano pakutsatsa malonda â € ndi gulu la North America lochita Maphunziro ku India (NASMEI) ku Indian School of Business, 2002.
  • Kutenga nawo mbali mu Frames 2002, msonkhano pa Zosangalatsa Zoyesedwa ndi FICCI, 2002
  • Anatenga nawo mbali pa Case Study Workshop ku Management Development Institute (MDI), 2002.
  • Gupta, S. ndi Gupta, A. â € œMabuku opanga ma banki aku India.â € Anapereka pepala pamsonkhano womwe bungwe la North America Society for Marketing Education ku India (NASMEI) ku Udaipur unachitikira mu 2000.
  • Pepala lomwe linaperekedwa pa â € œ Udindo wambiri pa chuma cha padziko lonse lapansi pamsonkhano wapadziko lonse, wopangidwa ndi gulu la Management Study, Udaipur mu 1999.

Makampani AMENE ANAPANGIRA ZOFufuza

MALANGIZO

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