Digital AnalyticsDigital MarketingDisplay MarketingSearch engine marketingSocial media marketing

Top Tools to Champion Digital Marketing for Business Growth [Video]

Posted Prof Seema
Spread the love

There are so many tools in digital marketing that you may get confused. Here is my recommendation of the top 10 tools that every digital marketer should use:

List of Resources:

https://search.google.com/search-cons…

https://ads.google.com/intl/en_in/hom…

https://trends.google.com/trends

https://www.fanpagekarma.com

https://www.twitonomy.com

 

1. Search console

You want to talk to the search engine and you get that interface through Search Console. Are there any crawl errors? Are there any indexing errors? Is your site map automatically getting updated? What are the search terms that people are organically searching and what is the click-through rate, for the organic search terms? You get all the data (and more!) in the Search Console tool. 

2. Keyword planner

You want to find out that how users are making searches in the search engine and what traffic it is driving, how much is the competition and how much is the bid that you must place for each keyword. You get that data on the Keyword Planner Tool. You can use it for identifying the keywords that you want to optimize your site for. Another related tool is Soovle. It gives you the keywords that people are searching on different platforms. Now, if you want to do optimizations for YouTube, maybe the queries they have more keywords in longer phrases, like “how to”. You understand the nature of queries that people are making on Google or making on Amazon or YouTube and so on.

3. Google trends

Google Trends culls out trends based what people are searching for organically, among millions of searches happening across the web. It can really throw light on whether the trend is upwards or downwards. You can also do competitive benchmarking. Does the competitor have more interest amongst the target audience? Are more searches are happening for the competitor or are there any differences in the interest according to their regions? 

4. Social Mention

You want to find out whether there is any buzz at all about your brand and you want to figure out the buzz in real-time – in the last 24 hours. Social mention will tell how much the reach is, the sentiment- positive or negative. Maybe a lot of people are talking about your brand but there are many negative sentiments. Then the objective for the brand is to convert the negative sentiment into positive sentiment, what are the keywords that people are associating? What are the hashtags that people are associating with your company or your brand? Use Social Mention to find out.

5. Fan page karma

Do you want a well-grounded analysis across all social media platforms? Then Fan Page Karma is the tool to go to. It will give you an analysis of not just Facebook but also LinkedIn, Instagram, YouTube, Pinterest, Snapchat and so on. You want to find out are people engaging with you and your brand. What is the engagement rate? This tool will tell you all of these delicious insights. You can see how many views your video has, how many shares, how many re-tweets and what is the frequency of your posting. What is your response rate? All these things you can compare with competition as well. 

6. Twitonomy

 It is primarily used for Twitter. Do you want to do competitive benchmarking? How many followers you have vis-a-vis your competitors? What is the re-tweet rate? How much is the social influence? You find all these from twitonomy.

7. Followerwonk

 A lot of people may be following you but then do they have social influence. You have to identify who are the bloggers, who are the thought leaders, who are the influencers in your field. You can identify them by using followerwonk and you can follow them and you can directly tweet to them and build a rapport. Thereby they can follow you back.

 

8. Google analytics

 It is for free unless you want to go for a professional version. Google analytics will tell you how many users converted, how many users led you to achieve your goals, what is the multi-channel funnel, what are the channels that users interacted with before they finally made a purchase. It will also help you do an attribution. If you think the last click is not the correct attribution model, you can do a linear attribution which gives equal weight to all channels of interaction. It also has a tool for heat map, inbuilt. You want to find out where, which section of the website users are spending more time on, which buttons they are clicking. You understand all these from the heat map tool within google analytics.

9. SEM rush

 You want to find out and compare how many unique users visited your site vis-a-vis competition. How much time they are spending on the site? What is bounce rate? What is stickiness? What is the depth of engagement? All these data is very easily available through SEM rush.

For more Digital Marketing articles, take a look at – Biggest Digital Marketing trends, Top things to focus on in Digital Marketing to grow your business and Powerful tips to crack targeting in Digital Marketing.

 

Related Articles

Social Media Advertising Strategies

Social Media Advertising Strategies to Fast Track Your Business

February 22, 2022
Spread the love

Spread the loveAccording to a study, an average person scrolls close to 300 feet of social media content every day. That’s the height of Qutub Minar! Thinking about the amount of time that we tend to spend on social media daily, I find it quite believable. The main idea for social network advertising is to

Read More »
Social Media Campaign

5 Social Media Campaign Strategies to Rock Your Brand

February 10, 2022
Spread the love

Spread the loveDo you want to create social media campaigns that will make your brand a sensation? Read these five strategies to grow your social media and blow your audiences’ mind.Social media campaign is nothing but a series of coordinated activities aimed to promote your product or raise brand awareness in a community. We all

Read More »

HERE IS HOW I CAN HELP YOUR BUSINESS GROW

Don’t just stand by and watch others make millions! Jump in and leverage digital marketing to skyrocket your business!

Courses

Learn digital marketing from Professor of IIM Bangalore and build your career and grow your business!

Register Now

Corporate Training

Upskill your Team to Skyrocket your Business Growth. Increase your Conversions and ROI manifold.

Register Now

Consulting

Hack your Business Growth by getting the Perfect Strategy from an IIM Bangalore Professor.

Register Now

Agency

Increase Conversions and ROI. Get Top Class Strategy and Implementation from our Agency.

Register Now

FAQs

Here is my recommendation of the top tools that every digital marketer should use:

  • Search console
  • Keyword planner
  • Google trends
  • Social mention
  • Fan Page karma

To know about more digital marketing tools, check out the article to find the digital marketing tools for competition analysis.

Google analytics will tell you how many users converted, how many users led you to achieve your goals, what is the multi-channel funnel, what are the channels that users interacted with before they finally made a purchase. It also has a tool for heat map, inbuilt. You want to find out where, which section of the website users are spending more time on, which buttons they are clicking. You understand all these from the heat map tool within google analytics. You can also check out this article to know the most effective tips for business growth.

 

195 thoughts on “Top Tools to Champion Digital Marketing for Business Growth [Video]”

  2. Pingback: 10 Handy Tips To Get Free YouTube Views (Quickly)[Video] |
  3. Pingback: Latest Trends in Digital Marketing You Shouldn't Miss |

  7. Great post. I was checking continuouslythis blog and I am impressed! Very helpful information specifically thelast part 🙂 I care for such info much. I was seeking this certain information for a long time.Thank you and good luck.

    Reply

  9. Hey there! This post could not be written any better!Reading through this post reminds me of my good old room mate!He always kept chatting about this. I will forward thiswrite-up to him. Pretty sure he will have a good read.Many thanks for sharing!

    Reply

  10. After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.

    Reply

  37. Hey just wanted to give you a brief heads up and let you know a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and both show the same outcome.

    Reply

  39. Someone essentially assist to make severely posts I’d state. That is the very first time I frequented your web page and so far? I amazed with the analysis you made to make this particular put up extraordinary. Wonderful task!

    Reply
  62. Pingback: Ecommerce Business Model in India|E Business| Electronic Commerce

  115. I lіked սp to you’ll оbtain performed proper һere.

    The caricature іs tasteful, your athored material stylish.
    neνertheless, you command gget got an edginess oѵеr tһat you woᥙld lіke be delivering the fоllowing.
    in poor health surely ｃome further in the past again sincе exactlʏ the sijilar jսst aboᥙt vеry frequently іnside of
    case үou defend this increase.

    Reply

  118. You actually make it seem so easy with
    your presentation but I find this topic to be really something that I think
    I would never understand. It seems too complex and very broad for me.

    I am looking forward for your next post, I’ll try to get the hang of it!

    Reply

  123. I was just searching for this information for a while. After six hours
    of continuous Googleing, finally I got it in your site.

    I wonder what is the lack of Google strategy that don’t rank this
    kind of informative sites in top of the list. Usually the top sites are full of garbage.

    Reply

  124. I would like to thnkx for the efforts you have put in writing this website. I am hoping the same high-grade web site post from you in the upcoming as well. Actually your creative writing abilities has inspired me to get my own site now. Actually the blogging is spreading its wings fast. Your write up is a great example of it.

    Reply

  125. Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! By the way, how could we communicate?

    Reply

  127. Hello there! I could have sworn I’ve been to this site before but after reading through some of the post I realized it’s new to me.
    Nonetheless, I’m definitely happy I found it and I’ll be
    bookmarking and checking back frequently!

    Reply

  128. Having read this I thought it was very enlightening.

    I appreciate you taking the time and effort
    to put this content together. I once again find
    myself personally spending a lot of time both reading and posting comments.
    But so what, it was still worthwhile!

    Reply

  130. Someone necessarily assist to make significantly posts I would state.

    This is the first time I frequented your website page and so far?
    I amazed with the research you made to make this actual publish extraordinary.
    Excellent task!

    Reply

  131. Thank you for the good writeup. It actually was once a leisure account it.
    Glance complex to far brought agreeable from you! However, how can we be in contact?

    Reply

  144. Thank you, I’ve just been looking for information approximately this topic for a long time and yours is the greatest I have discovered so far. But, what in regards to the conclusion? Are you certain concerning the supply?

    Reply

  151. An interesting discussion is worth comment. I think that you should write more on this topic, it might not be a taboo subject but generally people are not enough to speak on such topics. To the next. Cheers

    Reply
  158. Pingback: clomid medication
  159. Pingback: nolvadex rx
  160. Pingback: olumiant medicine
  161. Pingback: aralen 300
  162. Pingback: zanaflex drug
  163. Pingback: 8mg tizanidine

  164. whoah this blog is wonderful i love reading your posts. Keep up the good work! You know, many people are searching around for this information, you can aid them greatly.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

5 × four =