Digital Marketing

Social Media Strategy and Planning[Video]

Spread the love

 

Without a proper social media strategy, your social media plans and efforts will not fructify. You need to be equally aware of both the big picture and the small details and proceed in a systematic manner. 

The first question is, what is social media strategy? 

Social media strategy refers to the step-by-step methodological approach to achieve a certain objective using social media. The objective will depend on your business. Do you want to drive conversions? Or do you want to drive more traffic? Social media marketing strategy is paramount in today’s time and age. A solid social media marketing plan can take you to great heights. 

Don’t forget to read my article – Quick Secret Guide to TikTok Business Model.

With me so far? Good. Now, let us see the 6 steps to crafting your social media strategy. 

1)Listening

“Most people do not listen with the intent to understand; they listen with the intent to reply.” 

These lines by Stephen. R. Covey applies to life as well as social media. 

 An active cross-platform and holistic listening is the key to a successful social media marketing plan. You have to listen across all platforms. Listen not just about brand but also the category. You can get wonderful insights from listening.  

For example, when Kissan Ketchup analysed the voice of the customer, the company found that consumers judge the ketchup based on the quality of tomatoes they are made of. In fact, some even thought that ketchup is made from pumpkin and other cheap ingredients. People also thought that the better the quality of tomatoes, less is the need for artificial flavour-enhancing ingredients. Thus, Kissan launched its wildly successful Kissanpur campaign to capitalise on customers’ positive opinions and dispel the negative ones. 

2) Goal Setting

From listening, marketers can understand the positive and negative sentiments prevailing about their brand in the market. The goal should be to strengthen the positive sentiment and reduce negative sentiment.

Also, goal setting may involve brand re positioning, creating more buzz.

3) Strategize

The strategy consists of three main parts—(i) Content Strategy, (ii) Target Group, and (iii) Platform.

a. Content

It can be of video, images, text, case study, eBook, blogs, how to, info graphics, podcasts type Focus should be on 3 Cs – Company, Competition and Customer

It should make content that is in line with brand story and vision; should make content that is unique and hence diff from competition and make content which resonates with customer

b. Target Group

There are three main segments here:-

Customers – product benefits, delivery, after sale service, warranty, USP

Opinion leaders – They are more sophisticated. So they are interested in future, industry insights, forecast, projections, R&D, previews, Pilot tests etc

Public – They are more interested in CSR, Vision, Purpose, Brand story, awards, culture, financial statements

c. Platform

Different target groups are present in different concentrations on various social media platforms. It is essential to reach out to the chosen target group on the right platform for maximum effectiveness.

For example, if the target audience is opinion leaders, Twitter may be the platform of choice; if the target audience is general public, Facebook may be apt choice; and for a B2B company targeting customers, Linkedin may be more relevant.

4) Implementation

Planning only solves half the problem, it is implementation which is the key to success. In the case of social media, implementation consists of two parts—(i) Timely posts, and (ii) Reaction checks

1. Timely Posts

Analytics must be used to identify the right time to post. The content should be scheduled at apt and regular intervals. This activity is better done with the help of scheduling tools. The most commonly used tools are—(i) Buffer, and (ii) TweetDeck.

2. Reaction Checks

In social media marketing, reaction checks fall under the category of crisis management. At times, although well-planned, some social media posts may backfire. In order to avoid excessive damage, the audience’s reaction to every post should be assessed.

5) Measure

A good approach would be to define the measurement metrics right at the beginning while deciding the campaign goals[2]. The campaign will be considered a success if the target of meeting a certain goal is achieved.

Its good to be specific about goals like achieve 100 shares on FB or get survey form filled by 1000 users instead of saying the goal is to increase reach or get survey forms filled

Some of the most widely used social media metrics are: (i) Engagement Rate, and (ii) Economic Value.

 

1. Engagement Rate

Engagement rate is the weighted sum of likes, comments, and shares as a percentage of reach.

2. Economic Value

Economic value per visit is total value of conversions divided by number of leads

Read my article to know what is the impact of media on society.

6) Improve

The results should be measured and compared with the goals and if shortfall is found in achievement, the next focus should be on restructuring the strategy to meet the goals. If the goals are met, then, the listening exercise should be repeated to establish new goals and a new campaign to meet these goals.

For more tips on Social Media strategies, make sure to read Easy tips on hashtags for likes on Instagram, Instagram Marketing and Ideas to increase subscribers on YouTube.

Related Articles

Social Media Advertising Strategies

Social Media Advertising Strategies to Fast Track Your Business

Spread the love

Spread the loveAccording to a study, an average person scrolls close to 300 feet of social media content every day. That’s the height of Qutub Minar! Thinking about the amount of time that we tend to spend on social media daily, I find it quite believable. The main idea for social network advertising is to

Read More »
Social Media Campaign

5 Social Media Campaign Strategies to Rock Your Brand

Spread the love

Spread the loveDo you want to create social media campaigns that will make your brand a sensation? Read these five strategies to grow your social media and blow your audiences’ mind.Social media campaign is nothing but a series of coordinated activities aimed to promote your product or raise brand awareness in a community. We all

Read More »

HERE IS HOW I CAN HELP YOUR BUSINESS GROW

Don’t just stand by and watch others make millions! Jump in and leverage digital marketing to skyrocket your business!

Courses

Learn digital marketing from Professor of IIM Bangalore and build your career and grow your business!

Corporate Training

Upskill your Team to Skyrocket your Business Growth. Increase your Conversions and ROI manifold.

Consulting

Hack your Business Growth by getting the Perfect Strategy from an IIM Bangalore Professor.

Agency

Increase Conversions and ROI. Get Top Class Strategy and Implementation from our Agency.

FAQs

  • Let us see the  steps to crafting your social media strategy.

    • Listening: An active cross-platform and holistic listening is the key to a successful social media marketing plan.
    • Goal setting: Goal setting may involve brand repositioning, creating more buzz.
    • Strategize: Make the strategy for content, target group and social media platform.
    • Implementation: In the case of social media, implementation consists of two parts Timely posts, and Reaction checks.
    • Measure: A good approach would be to define the measurement metrics right at the beginning while deciding the campaign goals.
    • Improve: The results should be measured and compared with the goals and if shortfall is found in achievement. You can also check this article to know about the impact of social media on consumer behaviour.

Planning only solves half the problem, it is implementation which is the key to success. In the case of social media, implementation consists of two parts.

  • Timely post: Analytics must be used to identify the right time to post. The content should be scheduled at apt and regular intervals. This activity is better done with the help of scheduling tools.
  • Reactions check: In social media marketing, reaction checks fall under the category of crisis management. In order to avoid excessive damage, the audience’s reaction to every post should be assessed.

265 thoughts on “Social Media Strategy and Planning[Video]

  1. you are actually a good webmaster. The site loading speed is amazing.

    It seems that you are doing any distinctive trick. Also, The contents are masterpiece.
    you have performed a wonderful job in this subject!

  2. “Hi! I just want to give you a huge thumbs up for your excellent info you’ve got right here on this post. I will be returning to your site for more soon.”

  3. Simply want to say your article is as astounding.
    The clarity for your publish is just cool and that i could assume you are knowledgeable on this subject.

    Fine together with your permission allow me to grasp your feed to stay up to date with forthcoming post.
    Thanks one million and please carry on the rewarding work.

  4. I simply want to mention I am all new to blogging and truly enjoyed you’re blog site. Most likely I’m likely to bookmark your blog . You actually come with very good well written articles. Regards for sharing with us your website page.

  5. I’m impressed, I need to say. Actually hardly ever do I encounter a blog that’s each educative and entertaining, and let me inform you, you’ve got hit the nail on the head. Your thought is outstanding; the problem is something that not enough individuals are talking intelligently about. I’m very completely satisfied that I stumbled throughout this in my search for something referring to this.

  6. such a great information for blogger i am a professional blogger thanks

  7. Great website you have here but I was wondering if you knew of any forums that cover the same topics discussed in this article? I’d really like to be a part of community where I can get advice from other knowledgeable people that share the same interest. If you have any recommendations, please let me know. Bless you!

  8. You actually make it seem so easy with your presentation but I find this
    topic to be really something that I think I would never
    understand. It seems too complicated and very broad for me.
    I am looking forward for your next post, I will try to get the hang
    of it!

  9. Thank you, I’ve just been looking for information approximately this topic for a long time and yours is the greatest I have discovered so far. But, what in regards to the conclusion? Are you certain concerning the supply?

  10. Thank you, I’ve just been looking for information approximately this topic for a long time and yours is the greatest I have discovered so far. But, what in regards to the conclusion? Are you certain concerning the supply?

  11. At this time it looks like Movable Type is the best blogging platform available right now.
    (from what I’ve read) Is that what you are using on your blog?

  12. Fantastic blog! Do you have any recommendations
    for aspiring writers? I’m planning to start
    my own site soon but I’m a little lost on everything.
    Would you recommend starting with a free platform
    like WordPress or go for a paid option? There are so many options out there that I’m completely confused ..

    Any ideas? Thanks!

  13. I’ve been browsing online more than three hours as of late, yet I by no means found any attention-grabbing article like yours.
    It is beautiful value sufficient for me. Personally, if
    all web owners and bloggers made good content as you probably did, the internet shall be much more useful than ever before.

  14. Hi there! I could have sworn I’ve been to this web site before but after looking at many of the posts I
    realized it’s new to me. Nonetheless, I’m definitely happy I
    stumbled upon it and I’ll be book-marking it and checking back frequently!

  15. Thanks for finally writing about >සමාජ මාධ්‍ය උපායමාර්ග හා සැලසුම් [වීඩියෝ] – <Loved it!

  16. I like the helpful information you provide in your articles.
    I will bookmark your weblog and check again here frequently.
    I’m quite sure I’ll learn plenty of new stuff right here!
    Best of luck for the next!

  17. Excellent post. Keep posting such kind of info on your page.

    Im really impressed by it.
    Hi there, You’ve performed an excellent job. I will definitely digg it and personally suggest to
    my friends. I’m confident they will be benefited from this web site.

  18. Hello there, just became aware of your blog through Google, and found that it’s really informative.

    I’m gonna watch out for brussels. I’ll be grateful if
    you continue this in future. Lots of people will be benefited
    from your writing. Cheers!

  19. Have you ever thought about adding a little bit more than just your articles?
    I mean, what you say is fundamental and everything.

    Nevertheless think about if you added some great graphics or video clips to give your posts more, “pop”!
    Your content is excellent but with pics and clips, this website could undeniably be one of the most beneficial in its field.
    Wonderful blog!

  20. Wonderful goods from you, man. I have be mindful your stuff previous to and you are just too excellent. I actually like what you have bought right here, certainly like what you are saying and the best way wherein you say it. You make it entertaining and you continue to take care of to keep it sensible. I can not wait to learn much more from you. This is actually a wonderful web site.|

  21. I like the valuable information you provide in your articles. I will bookmark your weblog and check again here frequently. I am quite sure I’ll learn plenty of new stuff right here! Good luck for the next!|

  22. Hey! I know this is kind of off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!|

  23. I don’t even know how I ended up here, but I thought this post was good. I do not know who you are but certainly you are going to a famous blogger if you aren’t already 😉 Cheers!|

  24. Hey this is kind of of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding experience so I wanted to get advice from someone with experience. Any help would be enormously appreciated!|

  25. Hey! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Thanks!|

  26. I like the helpful information you provide for your articles. I will bookmark your weblog and take a look at again right here regularly. I’m reasonably sure I will learn lots of new stuff proper here! Good luck for the next!|

  27. I’ve been surfing online more than 2 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my opinion, if all website owners and bloggers made good content as you did, the net will be a lot more useful than ever before.|

  28. Pingback: provera clomid
  29. Pingback: baricitinib india
  30. Pingback: nolvadex online
  31. Pingback: lumigan uses
  32. Pingback: lumigan walmart
  33. Nova88

    https://www.jetmigrate.com/go/component/k2/item/752-la-jarana-yucateca,-un-patrimonio-de-nuestras-costumbres.html
    https://stasanmusic.com/index.php/component/k2/item/1-steve-vai
    http://cenoxis.com/2020/09/02/bonjour-tout-le-monde/
    http://skalsa.ru/component/k2/item/26-cambodzha-chast-1
    http://customerdownloads.com/component/k2/item/1-home-page
    https://www.htgart.com/en/Our-History/ID/2/Lorem-ipsum-dolor-sit-amet
    http://alsamadi.ae/index.php?option=com_k2&view=item&id=2
    https://www.officiersvereniging-maastricht.nl/component/k2/item/84-misociis-nulla-interdum
    http://njxny.ehje.vfmg.xhdxycey.wmhngoy.forum.mythem.es/condannare/kashuu/gecompenseerd/aiki/absperrung/
    http://azurvet-lab.fr/index.php/component/k2/item/8
    https://vinosycosas.com.ar/club-de-cata/item/416-8-de-marzo
    http://laoho.com/space.php?uid=1389&do=blog&id=1474
    https://www.mcbs.edu.om/en/mcbs-news-events/mcbs-news/item/661-library-design-3d
    http://www.nutzrad.de/content/kat/kat_go.php?url=tcveterinary.com%2Fcomponent%2Fk2%2Fitem%2F5-music-is-food-for-the-soul%2F%20download
    http://steklo.kg/index.php/component/k2/item/4
    http://tadbiracc.ir/component/k2/item/1/1.html?start=0
    http://saveetha.ac.in/index.php/component/k2/item/3-life-is-a-series-of-natural-changes
    http://hdmuhasebe.com/index.php/component/k2/item/3
    http://sextoy18t.com/component/k2/item/1/1.html
    http://fqbu.kzjdd.yvni.tcsq.qypvthu.loqu.forum.mythem.es/apjqpoytl/ondamete/
    http://uym.my.coocan.jp/bbs/bbsm/bbs1.cgi
    nova88
    https://nova88-thai.com/
    http://photobooks.by/index.php/component/k2/item/6
    https://marianamello.com.br/index.php/k2-showcase/k2-categories/wallpapers/item/1-praesent-ut-erat-eget-metus/1-praesent-ut-erat-eget-metus?start=26000
    http://www.ulyanovsk.websender.ru/redirect.php?url=http://multitaxon.com.br/index.php/component/k2/item/8
    http://loemco.es/index.php/en/component/k2/item/218-aridos-2
    http://forum.strany.cz/viewtopic.php?id=2314141
    https://katemyhan.com/blog/item/17-monologue-practice
    https://www.logtronics.com/de/component/k2/item/213-creative-solutions
    https://eopministries.org/index.php/component/k2/item/4-inspiration-comes-from-within

    Hello, I desire to subscribe for this website to take hottest
    updates, therefore where can i do it please help.

  34. Nova88 chudjenbet.fun / mzz88.com

    https://thecoverage.my/breaking-news-agong-blocking-ismail-sabris-appointment-as-pm9-malaysia-to-the-brink-of-yet-another-constitutional-crisis/
    http://ldudzddygg.tcsq.qypvthu.loqu.forum.mythem.es/aadz/bergschuhen/salariale/reizvolles
    http://centrofisioterapicocittadisassuolo.it/index.php/component/k2/item/18-the-craft-of-art-direction-and-power-of-ideas
    http://uzespn.forum.mythem.es/amcdpsga/daraufhi/badigeonnais/ungainsome/rascalism/handkaart
    https://sunda-kunsthandwerk.de/product/trilogie-des-circle
    http://mnldcu.qomj.kuwkag.tcsq.qypvthu.loqu.forum.mythem.es/fbvbljjdgj/shusikot
    https://luckybook.com.ua/uk/oplata/item/8-oplata-ukr
    https://adh-congo.org/cs/about-us/about/item/990-imgrandom02
    http://tukena.nkat.forum.mythem.es/vower/conjecturions/ho
    http://korosnagyharsany.hu/index.php/component/k2/item/61-justin-timberlake-and-jimmy-fallon-star-in-first-iphone-6-ad
    https://sunda-kunsthandwerk.de/product/trilogie-des-circle
    http://adys.forum.mythem.es/aangediepten/corserais/luftbilder/contegnose/shiseiji/gamotropism/
    https://www.gamatech.com.hk/component/k2/item/2-typinon-habent-claritatem-insitam-est-usus-legentis
    http://cnghtst.nxrlecd.tcsq.qypvthu.loqu.forum.mythem.es/ntey/ammerson/indumento/
    http://kmlny.apvsphczfz.xpqgimn.qypvthu.loqu.forum.mythem.es/groups/create/
    http://cmielova.blog.idnes.cz/redir.aspx?url=http://viennaoils.online/index.php/component/k2/item/6-creating-ideas-to-save-energy->https://www.1pezeshk.com/archives/2021/12/arman-dentalclinic.html
    http://suzujrtugofwar.blog.bai.ne.jp/?eid=106043http://getdocsnow.co/__media__/js/netsoltrademark.php%3Fd=ity.im%2FdLxFh
    http://jrzborderlogistics.com/index.php/component/k2/item/7
    http://www.roadofvictory.org/k2-categories-2/item/386-zasen-ka-dace-tem-face-congue-vel-augue-in-muren.html
    http://www.karate-sbg.at/index.php?option=com_k2&view=item&id=1
    https://tehrancarpet.net/%d8%a7%d8%ae%d8%a8%d8%a7%d8%b1/item/277-%d9%85%d8%ac%d9%88%d8%b2-%d9%81%d8%b9%d8%a7%d9%84%db%8c%d8%aa-%d9%82%d8%a7%d9%84%db%8c%d8%b4%d9%88%db%8c%db%8c-%d8%aa%d9%87%d8%b1%d8%a7
    nova88
    https://nova88-thai.com/8m6d2a9/
    https://newsnowonline.com.ng/2019/01/04/ogun-2019-is-dapo-abiodun-jinxed/
    http://zkqnbgk.forum.mythem.es/bisymmetry/nessen/hippuric/streikebryteren/
    https://44meter.de/user-page/item/34-simple-blog-post-21?limit=10
    https://eala.org.tw/component/k2/item/1.html
    https://www.adme.uy/hts.php?url=http://effortsepc.com/index.php/component/k2/item/4
    https://bluemobile.pt/component/k2/item/1
    https://adh-congo.org/cs/about-us/about/item/990-imgrandom02
    http://sport-engine.com/index.php/component/k2/item/159

    If you are going for finest contents like me, simply visit this web page
    everyday since it offers quality contents, thanks

Leave a Reply

Your email address will not be published. Required fields are marked *

13 + twelve =