12+ Free Digital Marketing Courses Online

Are you struggling with your current job and want to become a digital marketer? Are you looking for a job in digital marketing? In this article you will know about the best digital marketing courses. 

If your answer is yes, then you have landed on the right page. This article showcases 12+ great digital marketing free courses available online, which you can learn from the comfort of your home!!

• Did you know that the number of internet users in India is around 624 million and growing?
• People using social media is more than 32% of our population 
• With the Digital India drive by our government, yes, indeed, the

digital marketing industry is booming!!!!

(Data source: https://datareportal.com/reports/digital-2021-india)

Are you thinking, all this is great, but where to start? What should be my next step? Well, here we go:

It’s time you enroll in a digital marketing course. Why? – Digital marketing is very vast and is growing rapidly. It can range from content marketing to SEO/ SEM to social media marketing to affiliate marketing to name a few. So, I sincerely urge you to undergo a digital marketing course for a comprehensive understanding. 

I am sure the next set of questions are spinning in your head right now. Which is a good course? Where should I go? How much does it cost? What will be the duration? Should I quit my job to do a full-time course?

Hang on; I will answer all your questions here and give you some valuable inputs too. 

What if I told you that you can do a ‘Digital Marketing Course’ for free and that too from the comfort of your home?

Awesome! Isn’t it? Yes, many have completed digital marketing courses online, that too at their own pace. 

• You don’t have to take any career break, 
• You can do it from home or from wherever you are! 
• And the best of all – it’s free!!!!!

If you are a student looking for a job, or a professional looking for a change, or a business owner who wants to grow his business – then these free digital marketing online courses are perfect for you. 

Today, we will explore 12+ Great Digital Marketing Free Courses Online. 

How do they work?

The usual method followed is – 

• online pre-recorded video lectures 
• Assessments follow these in the form of quizzes etc. to make sure you get the concepts right
• Then a final assessment (in most cases) is done, and once you clear it 
• A certificate will be given, which you can share on your CV, linked-in, and other platforms.

Is the certification fully free of cost?

Let’s take an example. If you want to watch series on VOOT or HOTSTAR, some are free, but you have to pay and subscribe to watch the premier or exclusive shows. 

Similarly, some course providers offer access to the course for free but may charge you for the certificate. In some cases, both the course and certification are free of cost. 

Again, the course may include a capstone project in the paid category – a live project with a company. You will have to finish both the project and assessment to get a certificate. This will also give you some exposure to practical training. Some course providers offer financial assistance if you cannot pay the course fee. 

So, let’s get started with the list of 12+ Online Digital Marketing Free Courses. 

I have researched and included the course structure, topics covered, and links to access the course. I hope this helps you get started in your digital marketing journey!

1. Learn from Google – Google Digital Garage 

Course Title: Fundamentals of Digital Marketing

As you are aware, Google is one of the biggest search engines and is itself offering free online digital marketing course with certificate, which is very popular and recognized internationally.  Here, you will be able to access the sessions online and also obtain free certification. 

This is an Interactive Advertising Bureau accredited course consisting of 26 modules that Google trainers have created. The video tutorials are bite-sized, followed by a quick quiz. Then you need to pass a 40-question examination to get your free certificate.

The topics covered include building your web presence, online business strategy, search ads, social media marketing, content marketing, email marketing, google analytics – to name a few.

Click here to explore the course. 

 

2. Learn from Hubspot academy

Course Title: Inbound Marketing Free Certification Course

Hubspot Academy’s ‘Inbound Marketing Free Certification Course’ is meant for digital marketers who want to focus on their inbound efforts. 

Check out more on Inbound Marketing.

The course curriculum consists of 8 lessons comprising 34 videos and 8 quizzes, and the duration is for around 4 hours. Some of the topics covered in this course are:

Inbound marketing Fundamentals, Understanding social media promotion, lead nurturing, aligning marketing with sales, applying a customer marketing approach, and so on.

This is a free online digital marketing course with certificate, meaning that both the course and the certificate are completely free!

Click here to explore the course.

3. Learn from Prof Seema Gupta Video Tutorials

Prof. Seema Gupta is an Ex-Professor of Digital Marketing at IIM Bangalore. She is a pro in teaching digital marketing strategies, social media marketing plans, content strategies. Umpteen number of her Free Video tutorials are available on YouTube which give valuable insights and tried and tested tips and tricks to ace digital marketing, social media marketing like Instagram, LinkedIn, and others. 

To know more, click on the following topics:

Digital Marketing

Social Media Marketing

Digital Marketing Strategy and Planning

4. Learn from LinkedIn Learning

Course Title: Become an Online Marketing Manager

This is a 20 hours course offered by LinkedIn Learning.  It is designed to equip you with the skills required to move up the corporate ladder into managerial roles. 

In this digital marketing free online course, you can learn 

• best practices for online marketing, 
• latest tools to implement a digital marketing strategy, and 
• how to advertise effectively on social media platforms.

The course spans 11 modules covering advanced aspects of marketing, including Growth hacking, SEO foundations, Email and newsletter marketing, Google Analytics, Google AdWords, Social media marketing. 

Industry experts offer these courses. It is offered for free – if you already have a LinkedIn premium membership, or you can sign up for a trial and access the classes at no charge for 1 month. But, if you don’t wish to continue, you should promptly cancel your membership, or else the subscription amount will be deducted!

Click here to explore the course.

5. Learn from Hubspot academy

Course Title: Social Media Marketing Course

It is a newly updated free certification course on social media marketing. As you know, most of us spend a very good amount of time across social media like Facebook, LinkedIn, Twitter, etc. So the marketers are targeting their ads to customers on social media. 

Not sure what social media marketing is? Watch this video to know more.

This course is built for aspiring marketers who want to market on social media. It is designed with 40 videos comprising 8 lessons, 29 quizzes, and a little over 4 hours. The course curriculum is designed around social media strategy, content strategy for social media, building one-on-one relationships using social media, social media advertising, and social ROI. Again, this is a free online social media marketing course with certificate.

Click here to explore the course

6. Learn from The University of Edinburgh through edX

Course Title: Digital Marketing Strategy

This is another free course on digital marketing strategy offered by the University of Edinburgh (one of the top universities in Scotland) on edX platform. It is an 8 weeks course that is self-paced (about 4 -6 hours per week) that equips you with practical digital marketing skills.

Read this article for more insights on the Fool-proof Strategies for Digital Marketing Business.

It also provides a Verified Certificate, but you need to pay a fee for that. Aspirants who want to flaunt this professional certificate for better career prospects can go for it. Nevertheless, you can audit the modules for free, which means that you can view and read all the content for free. 

Click here to explore the course

7. Learn from The University of Illinois on the Coursera platform

Course Title: Digital Marketing Specialization

This is a digital marketing free online course offered by the University of Illinois. Although it is designed as a beginner-level program, the course covers new digital marketing concepts and digital marketing analytics, search engine optimization, social media marketing, etc. It is a part of the iMBA of the University of Illinois Masters of Business Administration degree program.

To explore Top things to focus in Digital Marketing to grow your Business 10X, see this interesting video below:

It is a flexible online program that can be completed in 8 months with a study pace of 5 hours per week. As is the case with all Coursera programs, it can be completed free of cost in audit (course view access) mode, but if you need certification and want to take up a capstone project, it will be available in the paid version. 

Click here to explore the course

8. Learn from Learn@Forbes 

Course Title: Digital Marketing Specialization 

The very popular investing and finance publication has launched a Certified Digital Marketing Specialization free online course amidst other courses on its learning platform. It consists of 9 self-paced course modules, including content marketing, web design, email and internet marketing, social media marketing, SEO, and Webinar marketing. 

Upon completion, you can get a Forbes Specialist Certificate. The course and the certificate are free during its trial period of 14 days, post which you have to pay for the monthly subscription.

Click here to explore the course.

9. Learn from Skill Share

Course Title:  Digital Marketing | YouTube Video Ads Training to Grow Your Business

Let’s say you are looking for a Biryani recipe to cook for your special one’s birthday. You have a choice of looking at the recipe in the form of text on some blog, or you can check out a video of the same on YouTube. Which one would you prefer?

You are more likely to go to YouTube for the recipe video immediately. You are not alone; the present trend is towards consuming video content.

In this free digital marketing training on YouTube Video Ads, the presenters provide a step-by-step guide on creating and improving your YouTube Ads. It is a beginner-level course spanning about two hours and consists of 20 lessons around the topics – YouTube Ads, Video Ads, starting your video ad campaign for growing your business, youtube keywords, profits strategies, and more.  While some of its courses are offered for free (usually the first month is free), the premium courses are offered with a subscription fee. 

Click here to explore the course.

10. Learn from Copyblogger

Course Title:  Internet Marketing for Smart People

Internet Marketing for Smart People is one of the digital marketing free courses, which offers a systematic and easy way to effectively understand and practice online marketing. The major thrust area of copyblogger is content marketing which started in 1998. It is rightly acknowledged as – 

 “Copyblogger is the bible of content marketing.” – VentureBeat

This online marketing course provides ‘Copyblogger model’ to effectively build and extensively market a business. 

The course consists of 16 impact-oriented e-books and 20 emails over which the course content will be delivered in installments. You will also have access to lots of resources on how to power your content with SEO. So yes, it is a free course, but no certificate will be provided. You can read the emails at leisure and get good insights. 

Click here to explore the course.

11. Learn from Quicksprout University

Course Title: The Beginners Guide to Online Marketing

 “Get Your MBA in Digital Marketing for Free” is the powerful tagline of quick sprout. This digital marketing free online course boasts power-packed resources that can give you insights to become a world-class digital marketer. 

It takes the reader from the beginner level to advanced level in terms of the topics covered, including website design, blogging, E-commerce, content marketing, Advanced digital marketing, SEO, social media marketing, etc. 

You can learn at your own pace, and it is free. However, no certificate will be given. 

Each topic has further sub-divisions, which makes it much more comprehensive. For example, the first topic – The Beginners Guide to Online Marketing, consists of 13 pointers or sub-topics. The essence of this course is to give the learners a holistic marketing approach. 

Click here to explore the course.

12. Learn from Udemy

Course Title:  Free Digital Marketing Basics Course

The tag line of this course – “It’s time for Digital Transformation.”

A beginner’s course and for learners from any background, this digital marketing free course (India) is delivered online on the Udemy platform. It consists of 21+ video lessons that are free and delivered across 3 sections that contain 22 lectures spanning around 6 hours.

It has introductory content on SEO/ SEM, Social media marketing, Affiliate marketing (which is also popular as making money online), blogging, inbound marketing, and more. In addition, 10 of these lectures cover practical digital marketing techniques such as lead generation on social media, running ads on social media, growing Instagram followers, and so on. 

   Click here to explore the course.

13. Digital Marketing course in Hindi

If you are someone who is looking at a digital marketing free course in Hindi either for yourself or want to refer it to someone see the below video.

Final words: These 10+ resources on digital marketing will essentially equip you with a sound knowledge of digital marketing. You can opt for a free online digital marketing course for basic awareness and good conceptual knowledge of the subject. But if you want to accelerate your career in digital marketing, then it is better to enroll in a paid course where your provider can engage you with live classes or may offer a capstone or live projects to work on. Digital marketing is a skill, and more the practical training more effective is the learning. 

If this is your cup of tea, then feel free to check out the courses below:

Here are the answers to some of the most Frequently Asked Questions. 

1. Where can I learn digital marketing for free?

The above article lists 10+ Digital Marketing Free Courses, with the details of sessions covered in each of them. Some of them are completely free, while a few may charge a fee. Please go through the article in detail for this information.

2. Is Google’s digital marketing course free?

Yes, in the google digital marketing course,both the course and the certification are given free of cost. This course covers the fundamentals of digital marketing. 

3. Which is the best digital marketing course?

If you want to know and understand the basics of digital marketing, then any of the above free courses will deliver your requirement. However, if you are looking to sky-rocket your digital marketing career, then it is better to enroll in a course where the instructor has a high level of experience and is conducting extensive courses with live interaction. You may consider paid course offered by Ms. Seema Gupta – Ex-IIM Bangalore professor and top digital marketer in India. Check out more about these courses. 

Digital Marketing A to Z course

Social Media Marketing Bootcamp

If you have additional questions, please feel free to post in the comment section, and I will be happy to help out.

Are you pursuing any of the above courses? Or have you enrolled in any other course on digital marketing? Would you please share your experience in the comments section?